Which Bag Do I Need?

Each bag is designed with pockets so there is a place for everything! There are pockets for bottles, diapers/wipes, cell phone, checkbook, sunglasses, snacks etc. Each bag has a key hook located at the top of the bag, comes with a magnetic snap closure and your choice of 2 21″ straps or a single adjustable messenger strap (21″-42″). Here is a little summary of each bag to help you decide which size will suit your needs the best!

Customized your bag with features you want or need!

-Recessed 7″ zipper pocket now available.Placed just above the slip pockets, keep your valuables safe and secure.

-Cell phone zipper pocket located on the outside band of the bag – perfect for easily reaching your phone from the outside!

-Add a zipper closure instead of the magnetic snap closure.

EMMA vs. STELLA – What is the difference?

Stella is the same size and style bag as the best selling Emma bag. However, Stella sports her own fun accent on the band and comes standard with a 2-tone strap AND 2 o rings on the strap. These dual o rings allow you to attach the bag to your stroller using most stroller straps (sold separately). You can also modify your Emma bag with a second o ring.


MEDIUM 15″ W X 12″ T X 3″ D

This bag makes a fantastic purse and a terrific diaper bag when you don’t need to carry everything and the kitchen sink!  I started using this size when my youngest was about 6 months and it’s the size I carry most of the time with my 3 and 1 year old sons. I fit two sippy cups, diapers/wipes, checkbook, notepad, sunglasses, cell phone, camera, a few books/toys, snacks, a couple hats, snack cups and more. mediumsizing mediumsizing2 mediumsizing3

Left to right: Stella, Emma

EMMA in medium

EMMA in medium | This shows my personal bag when my youngest was about 15 months and all that I carried in the medium-sized bag

Large 17″ w x 14″ t x 4″ d

This bag is 2″ wider and taller than the medium bag and what I recommend for new mommies or when you carry a lot of stuff!  In addition to what you can carry in the smaller bags, the large can also carry change of clothes for baby, burp cloths, blanket, more diapers, creams, the kitchen sink!  Seriously, this bag has a lot of room for those early months of carrying it all. I took it on vacation with both my sons and loved it. It was great for traveling, I could stuff extra sweatshirts and drinks in there. It made a great beach bag and would make a terrific school bag, laptop or overnight bag too!

Left to right: Emma, Stella

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Extra Large 17″ wide x 14″ tall x 6″ deep

Same great features you love in your Emma and Stella bags but with a bigger 6″ bottom!  Carry more more more!  Perfect for cloth diapering, twins, traveling or when you just carry a lot of gear!

Lulu Tote

Extra Large Lulu Tote

Extra Large Lulu Tote

The  Lulu Tote features a beautiful fabric and pu leather combination which makes this stylish bag washable!  Get the look of leather and the convenience of being able to wash this bag when you need to!

The LULU XL is an ideal bag for travel, work, gym or dance classes. It makes a great diaper bag too! I always recommend the Lulu XL for new moms with newborns since we carry so much gear for our littlest ones.

Includes 2 shoulder straps and key hook at the top of the bag so you never dig for your keys again! Also available with a messenger strap.

Extra Large Measures: 20.5″ wide top, 14″ tall, 15 x 6″ bottom 7 interior pockets

Large Lulu Tote

Large Lulu Tote

Lulu Tote XL vs Large

Lulu Tote XL vs Large

Large Measures: 17″ wide top, 12″ tall, 12″ x 5.5″ bottom 6 interior pockets  The Lulu Large is a great everyday bag or purse. It makes a great diaper bag too for moms who transitioning into a smaller bag which often happens when babies are around 1 year old, or are minimalist or needing to carry just a few baby items along with their purse items.


Lulu Medium

Lulu Medium

Lulu Medium is a perfect little purse. It features 3 slip pockets on the inside and measures approximately 14.5″ across the top, 10″ tall 9.5 x 5.5″ flat bottom



Backpack & Satchel

Backpack & Satchel

The Lulu Backpack is the same size as the Lulu Large featuring a fold over flap to keep items securely inside. The flap secures with a beautiful nickel finish clasp (see second photo) and comes with 2 adjustable backpack straps.  The bag also includes 2 side rings so you can clip a messenger strap to the bag or if using it as a diaper bag you can clip the bag to a stroller using most stroller straps.

The Lulu Satchel is also the same size as the Lulu large, includes 6 interior pockets, side rings and an adjustable messenger strap (see first photo).

Bags available with or without state patch on the flap.